Physical before digital
Every layout gets printed, folded and held before it gets approved. Screens flatter bad decisions; paper exposes them.
About
We are Insignia Pack, and we make things you can hold.
A studio of nine designers, one production manager and a shelf of paper swatches that gets consulted more often than any mood board. We work where ink meets board and the deadline is a press slot.
Design is a manufacturing decision.
Half of our work happens in conversations with converters, binders and print managers. We know what a 350gsm folding boxboard does at a scoring line, what an emboss costs at 20,000 units, and why your matte laminate keeps showing fingerprints. That knowledge is not a supporting detail — it is the design.
The result is artwork that arrives at press without a fortnight of corrections, and packs that look on the shelf exactly the way they looked in the presentation.
Four positions we won't negotiate.
Fewer clients, deeper work
We run six to eight engagements a year. That is a deliberate ceiling, not a capacity problem.
Specification is craft
A beautiful pack with the wrong board weight is a failed pack. We own the spec sheet as seriously as the artwork.
Opinions, delivered
You hire us for a point of view. We'll give you one, argue for it, and change it only when the argument against is better.
A short history, honestly told.
2016
Founded as a two-person poster studio above a letterpress workshop.
2019
First full FMCG range — 24 SKUs, three languages, one carton system.
2022
Added in-house structural prototyping and a Swiss-binding partnership.
2025
Exhibition graphics practice launched for museum and trade-fair clients.